Bluemercury, the nationwide luxury cosmetics retailer and brand developer, has opened the company’s first freestanding store in Raleigh, North Carolina! To celebrate luxury beauty coming to Raleigh, the company is co-hosting a public grand opening party for the Raleigh community on Saturday, January 19th with local Raleigh-based haircare brand, Virtue Labs, which is sold exclusively at Bluemercury.

In addition to offering in-store, personal hair consultations from Virtue expert ambassadors from 12:00pm-6:00pm, Virtue Labs Founder and CEO, Melisse Shahab will also offer a Master Workshop from 4:00pm to 5:00pm, sharing more about the brand and innovation of the products. To book a 30-minute complimentary styling consultation with a Virtue Lab ambassador on the 19th, clients can contact the store via phone at (919) 788.4210. Clients can also take home a Virtue canvas bag and a 2-oz. Dry Shampoo with any Virtue Labs purchase (a $26 value).

The first 200 attendees will also receive luxe Bluemercury beauty sample bags and complimentary makeup consultations. Delicious champagne and sweet treats will be served to all. The 2,259-square foot store opened in November and is located in the Main District at North Hills, between Firebirds Wood Fired Grill and Lily Rain. This is Bluemercury’s first freestanding store in Raleigh and its second location in North Carolina after opening in Charlotte in 2017.

Bluemercury Raleigh carries luxury skincare brands Crème de la Mer, Revive, Darphin, M-61 Powerful Skincare and Kiehl’s, along with cosmetics brands NARS, Hourglass, Lune+Aster, RMS Beauty, and more