Rose & Lee Co. of Apex will be participating in the second-annual, nationwide, Pink Friday small business shopping experience, on November 19.

Created by The Boutique Hub, Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst. Black Friday is the largest shopping day of the year, but the sales and promotions from big box stores often overshadow the experiences that small businesses are focused on providing. The goal on November 19th is to celebrate the businesses that are the backbone of our local communities.

“Small businesses took a massive hit last year,” says Ashley Alderson, Founder and CEO of The Boutique Hub. “The amount of small businesses that closed last year is monumental, and the trickle-down of that has a devastating impact on communities around the country. If a business didn’t close last year, they’re now faced with employment issues, inflation, immense supply issues, and a hefty increase in shipping costs. Now, more than ever, it’s our duty to support those businesses that are the heart of our communities and local economies.”

Pink Friday is strategically positioned the week prior to Black Friday, to ensure that small businesses are given the first opportunity to help shoppers in their quest for holiday gifts. These businesses are usually overshadowed by their big-box counterparts, and deserve their own weekend to shine.

“Pink Friday is a wonderful opportunity for small businesses, particularly boutiques, to link arms and celebrate community over competition as we promote one another and cheer one another on towards a successful fourth quarter. This is the time of year that is make or break for small businesses and we continue to be so incredibly thankful for our community and the ways they have shown up over the past year and a half for us as we’ve navigated being a new business and a global pandemic,” says Brennan.

Rose & Lee will be celebrating Pink Friday all weekend long with new holiday arrivals and giveaways for the first 100 shoppers both in store and online. You can visit them in store in downtown Apex at 104 W Chatham St, Apex, NC 27502 or online at roseandleeco.com.