Three Kings Day celebrates the end of the Christmas season, and is traditionally the day on which children in Spanish-speaking countries receive their gifts from the Los Tres Reyes (the Three Kings or Wise Men).

At the Cary Three Kings Day parade, the Three Kings lead a parade of community groups and members of the public in parade filled with music, dance and colorful costumes around the Town Hall campus, ending at Herb Young Community Center. The event is presented by Diamante, Inc. and the Town of Cary.