Position: Owner and operator of Apex Outfitter and Board Co.
Favorite accomplishments: “Helping to rally our community to support the construction of a much-needed local skate park. When the town voted on whether to build the park, I brought about 65 teenagers to the meeting and watched them speak to the town council on why the park was important to them. I also consulted in the overall design of the park with CLH Design. I now get to watch my daughter — who is my greatest accomplishment — and other kids in the community use the park for years to come.”
Biggest challenge: “As a local business owner, it’s competing with big box retailers who have larger marketing budgets that keep them more visible to the consumer. We’re constantly thinking of outside-the-box marketing ideas, and have created two different e-commerce sites that allow us to also reach online consumers.”
Guiding philosophy: “Relationship building. I believe that building meaningful connections with people in your life is essential to a healthy life and business.”
Fun fact: “I studied horticulture and landscape design in college and enjoy gardening and studying permaculture in my free time.”
Advice: “I try to live by my favorite T.S. Eliot quote daily: ‘Only those who will risk going too far can possibly find out how far one can go.’ I have found that anything worth doing involves great risk, and typically hard work yields great reward.”
- These Dogwoods Beg for Attention
- Hanging Out at Home
- Exclusive Dish: Flavors Restaurant’s Cantaloupe Soup
- Restaurant Profile: The Mason Jar Tavern
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- Cary Magazine Movers & Shakers: Christina Kodesh
- Cary Magazine Movers & Shakers: Amanda Kimball
- Cary Magazine Movers & Shakers: Barak Henis
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- Cary Magazine Movers & Shakers: Paige Dick
- Cary Magazine Movers & Shakers: Kyle Denis
- Cary Magazine Movers & Shakers: Kenneth Combs
- Cary Magazine Movers & Shakers: Travis Wright Colopy
- Cary Magazine Movers & Shakers: Shawn Chase
- Cary Magazine Movers & Shakers: Adam Buchanan
- Cary Magazine Movers & Shakers: Martha Brown
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- Cary Magazine Movers & Shakers: Trey Bailey
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- Cary Magazine Movers & Shakers: Louis Vitiello Jr.
- Cary Magazine Movers & Shakers: Brigitte Specht
- Cary Magazine Movers & Shakers: Michelle Smith
- Cary Magazine Movers & Shakers: Christopher Saleh
- Camp Champs
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- A Perfect Summer